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WebEvaluate appropriate metrics to measure the ROI of B2B direct marketing strategies. Analyze ethical and legal issues in B2B marketing communications. Develop and propose a B2B direct marketing campaign. View Full IMC Course Listing ... 62 Morrill Way, Floor 4 Morgantown, WV 26506 (304) 293-6278 [email protected]. Accreditations; Web … WebIn direct mail, we refer to the response rate, but in digital marketing, they don’t have the same metric. they have open rates, click-through rates and conversion rates (click to lead conversions). So, when you are comparing direct mail with digital advertising, it’s best to avoid these terms and instead use “cost-per” comparisons like ... WebSep 8, 2016 · First, let me outline the 4 direct mail metrics we are going to calculate: Donor Acquisition Cost; Average Donation Amount; Donor Lifetime Value; ... To calculate DAC, you sum all the costs of appeals and marketing over a given period, including salaries and other employee-related expenses, and divide it by the number of donors that you ... david rodgers plymouth